Choosing an Office Removals Company for your Office Relocation

Choosing the right office removals company to carry out your office relocation is one of the most important decisions you will make if you want to ensure that your office move day goes like clockwork. In fact choosing the right office removals company can mean the difference between success and failure for your office relocation.

With so many office removals companies out there, selecting the right one can feel like stepping in a minefield. First and foremost, it requires careful research, making comparisons and taking the time to meet with various office removals companies before finally choosing the right one.

Heres a quick overview of what you should be looking for when choosing which office removals company to use for your forthcoming office relocation:

Are they commercial removals specialists? A house move is very different from an office move where time and precision is much more of the essence. Opt for a company who has extensive experience in Office Removals Projects so you know they have the right skill set to handle your office relocation.

Are they BAR accredited? This means they are regulated by the British Association of Removals and have passed the stringent checks to handle an office move in accordance with BAR guidelines.

What’s included in their Quote? Make sure you are clear about what their office removals quote includes. Consider issues such as packing, crates, insurance and after-care support.

Do they offer storage facilities? If your company requires storage during or after the move, its far easier to use the same company who carries out your office removals so that everything can be transported and insured by the same company.

Are they available? This may sound like an obvious one, but office removals companies do get booked up far in advance – so be sure to check their availability for the date you need to be out of your existing office by.

Do you get on with the Supervisor? A supervisor from the office removals company will be appointed to project manage your office relocation and be on site to co-ordinate matters in the run up to the move and on the day itself. Its essential that you have a good relationship with them and that they understand your objectives, priorities and are sensitive to any special requirements.

To ensure you choose the right company and get best value, always try to get at least 3 office removal quotes from companies operating within your local area. This gives you the opportunity to meet with them, discuss your requirements, get an accurate removals quotation and make comparisons.

Once you have decided which office removals company to carry out your office relocation, ensure you have all your requirements confirmed IN WRITING. It’s then time for you to start planning for the big move day using the Office Removals Checklist from Help Moving Office. Remember to keep in close liaison with your office removals company as they can offer invaluable support and advice throughout the planning process.

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

The Firm Wave Exercise Machine

Many of my clients have seen the Firm’s Wave Personal Gym and have asked me to review it. They know I have a similar piece of kit called the TBow and thought I would be the ideal person to advise them on the Wave. I was curious to see if the Wave was any good for the average at home exerciser.
The Wave like the T-Bow is a curved step which can be used either side up. With the curved side up it is stable (won’t move) and can be used as a normal step, for stretching, with an exercise band it can be used for strength training and you can do many body weight only exercises like Press-Ups and Squats.
When you turn the Wave over so that the curved surface is down you end up with an unstable surface. With your feet on either side of the Wave it can be challenging to stay upright on it never mind move. This way up you can rock from side to side for a fantastic fat burning workout, walk on the Wave to help tone thighs and buns, increase core and abdominal strength and you can add a resistance band to super charge your workout.
It is claimed you can burn three times more fat using the Wave compared to other cardio equipment. Three times, well maybe not but you will burn a lot more that’s for sure. Working on the Wave is challenging, rocking to music with a fast beat will have you sweating and breathing hard in less than five minutes.
It’s possible to do over 100 separate fat burning and toning exercises using the Wave. You can strength train and sculpt those long lean muscles you’ve always dreamed of. When you consider it comes bundled with 4 DVD’s, an exercise mat, The Wave and a healthy eating guide all for less than $100. I was impressed with the wave and it compared well with the TBow. It’s not gym quality but for home use should be OK.
Don’t be tempted to think this is just another exercise gimmick it’s not. The Wave will do exactly what the manufactures claim with one proviso. To get the claimed results you actually have to use it! Like any piece of home workout equipment if you leave it under the bed gathering dust it just won’t work. You’ll lose no fat, burn no calories and you won’t get that strong and toned body you desire.
Discover what thousands of people like you have learned. That by Riding The Wave you can achieve your fat loss goals